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Ideally

Auckland, New Zealand

series-a$13.4M raisedEnterprise Softwareconsumer insightsmarket research

Total Raised

$13.4M

Stage

series-a

Location

Auckland, New Zealand

Founded

2023

Team size

51-200

Links

About Ideally

A Kiwi consumer insights startup used by Google and Telstra.

What sets it apart

Ideally uses AI for real-time consumer insights delivered overnight at 10x lower cost than traditional methods, with self-service tools and continuous data compounding via products like Ideally Canvas.

Sectors

Enterprise Softwareconsumer insightsmarket research

Business

ModelSaaS

CustomerBrands and marketing teams in consumer goods, services, telecom, and advertising agencies

Notable

  • Raised $13.4M Series A at $83M valuation
  • Over 250 customers including Google and Telstra
  • 350% revenue growth in US after New York office opening
  • Launched in August 2023 with rapid adoption by 115+ ANZ customers

Funding rounds

series-a$13.4M

20 Apr 2026

Source ↗

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FAQ

What does Ideally do?

A Kiwi consumer insights startup used by Google and Telstra.

Where is Ideally based?

Ideally is based in Auckland, New Zealand, founded in 2023.

How much has Ideally raised?

Ideally has raised $13.4M in tracked funding and is currently at the series-a stage.

Who has invested in Ideally?

Investors in Ideally include Shearwater Capital, Altered Capital, Icehouse Ventures, Ecliptic VC and OIF Ventures.