Explore: Series A · New Zealand
Ideally
Series A · 🇳🇿 Auckland, New Zealand · Founded 2023 · 51-200 employees
A Kiwi consumer insights startup used by Google and Telstra. Ideally is a SaaS startup based in Auckland, New Zealand, founded 2023, at Series A stage, with $13.4M raised to date.
Ideally is tracked live on Scout, Fusion42's database of newly funded startups — its profile updates as new rounds, backers and Wire analysis land.
Total raised
$13.4M
Stage
Series A
Business model
SaaS
Key differentiator
Ideally uses AI for real-time consumer insights delivered overnight at 10x lower cost than traditional methods, with self-service tools and continuous data compounding via products like Ideally Canvas.
Target customer
Brands and marketing teams in consumer goods, services, telecom, and advertising agencies
Sectors
Funding rounds
Series A
20 April 2026
Key investors
Shearwater Capital, Altered Capital, Icehouse Ventures, Ecliptic VC, OIF Ventures
Notable achievements
- Raised $13.4M Series A at $83M valuation
- Over 250 customers including Google and Telstra
- 350% revenue growth in US after New York office opening
- Launched in August 2023 with rapid adoption by 115+ ANZ customers
Frequently asked questions
- What does Ideally do?
- A Kiwi consumer insights startup used by Google and Telstra.
- Where is Ideally based?
- Ideally is based in Auckland, New Zealand, founded in 2023.
- How much has Ideally raised?
- Ideally has raised $13.4M in tracked funding and is currently at the series-a stage.
- Who has invested in Ideally?
- Investors in Ideally include Shearwater Capital, Altered Capital, Icehouse Ventures, Ecliptic VC and OIF Ventures.