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UIN

Buenos Aires, Argentina

seed$2M raisedFreshly fundedFintechEnterprise Softwarebehavioral technology

◆ Total Raised

$2M

◆ Stage

seed

◆ Location

Buenos Aires, Argentina

◆ Founded

2025

◆ Team size

11-50

◆ Links

◆ About UIN

A Buenos Aires-based behavioral infrastructure platform for financial institutions that helps banks, fintechs, and digital wallets increase user retention and transaction frequency using AI-powered personalization and gamification.

◆ What sets it apart

Its API-based BehaviorOS acts as a middleware layer that analyzes transactional behavior and orchestrates personalized missions, challenges, streaks, incentives, and other interventions to shape recurring user habits.

◆ Sectors

FintechEnterprise Softwarebehavioral technologycustomer engagementgamification

◆ Business

ModelSaaS

CustomerBanks, fintech companies, digital wallets, retailers, and telecommunications providers

◆ Notable

  • Raised a US$2 million seed round led by Ewa Capital
  • Works with 10 clients across Argentina, Mexico, Peru, and Ecuador
  • Technology reaches more than 80 million users
  • Analyzes more than 300 million transactions and generates over 10 million behavioral triggers per month

◆ Backing funds on Raise

◆ Funding rounds

seed$2M

2 Oct 2026

Led by Ewa Capital

With Driven VC, Brazilian Venture Capital, ADN, GAIN, New Ventures, AngelHub, Ferter, LAN Accelerator, Santiago Siri

Source ↗

◆ Explore the market

◆ FAQ

What does UIN do?

A Buenos Aires-based behavioral infrastructure platform for financial institutions that helps banks, fintechs, and digital wallets increase user retention and transaction frequency using AI-powered personalization and gamification.

Where is UIN based?

UIN is based in Buenos Aires, Argentina, founded in 2025.

How much has UIN raised?

UIN has raised $2M in tracked funding and is currently at the seed stage.

Who has invested in UIN?

Investors in UIN include Ewa Capital.