Firmly
Seattle, United States
◆ Total Raised
$15M
◆ Stage
series-a
◆ Location
Seattle, United States
◆ Founded
2020
◆ Team size
11-50
◆ Links
◆ About Firmly
A startup that helps retailers sell through AI shopping assistants.
◆ What sets it apart
A single no-code integration makes a merchant's real-time catalog, product data, and checkout transactable across multiple AI-agent protocols and commerce surfaces.[4][6]
◆ Sectors
◆ Business
ModelSaaS
CustomerRetailers, brands, merchants, and commerce platforms seeking to sell through AI assistants and other digital channels
◆ Notable
- Raised a $15 million Series A led by Squarepoint Capital, with participation from J.P. Morgan Payments, Mastercard, Samsung NEXT, and others.[1]
- Launched Ask Agent, a conversational shopping experience with product discovery, in-chat checkout, and customer support.[1]
- Partnered with Perplexity to enable purchases through its shopping experiences.[7][10]
◆ Funding rounds
◆ Explore the market
◆ FAQ
What does Firmly do?
A startup that helps retailers sell through AI shopping assistants.
Where is Firmly based?
Firmly is based in Seattle, United States, founded in 2020.
How much has Firmly raised?
Firmly has raised $15M in tracked funding and is currently at the series-a stage.
Who has invested in Firmly?
Investors in Firmly include Squarepoint Capital, J.P. Morgan Payments, Mastercard, Samsung NEXT, Alumni Ventures, ARK Invest, Benhamou Global Ventures and Granada Funds.