Primero
Mexico City, Mexico
◆ Total Raised
$12M
◆ Stage
seed
◆ Location
Mexico City, Mexico
◆ Founded
2026
◆ Team size
11-50
◆ Links
◆ About Primero
AI platform that connects disparate legacy systems and deploys AI agents for Latin American enterprises to automate complex business tasks.
◆ What sets it apart
Primero combines system integration, enterprise context capture, and AI agent deployment in one platform designed specifically for the operational realities of Latin American blue-chip companies.
◆ Sectors
◆ Business
ModelSaaS
CustomerLarge Latin American enterprises, especially companies with fragmented legacy systems and complex operational workflows
◆ Notable
- Launched publicly with a $12 million seed round co-led by Kaszek and General Catalyst
- Reported early customers including SmartFit, Terpel, Verde Valle, Kimberly-Clark de México, and Mexico City’s economic development agency
◆ Backing funds on Raise
◆ Funding rounds
◆ Explore the market
◆ FAQ
What does Primero do?
AI platform that connects disparate legacy systems and deploys AI agents for Latin American enterprises to automate complex business tasks.
Where is Primero based?
Primero is based in Mexico City, Mexico, founded in 2026.
How much has Primero raised?
Primero has raised $12M in tracked funding and is currently at the seed stage.
Who has invested in Primero?
Investors in Primero include Kaszek and General Catalyst.