Obsero
London, United Kingdom
◆ Total Raised
$1.2M
◆ Stage
seed
◆ Location
London, United Kingdom
◆ Founded
2025
◆ Team size
1-10
◆ Links
◆ About Obsero
AI search startup that helps brands track their presence within AI-generated search results.
◆ What sets it apart
It tracks brand visibility, citations, recommendations, sentiment, and competitive presence across AI-generated answers rather than traditional keyword rankings, with optional GEO consultancy.[1][7][9]
◆ Sectors
◆ Business
ModelSaaS
CustomerFast-growing and mid-market brands, marketing teams, and businesses seeking to improve visibility in AI-generated search results.[10]
◆ Notable
- Raised $1.2 million in seed funding led by SFC Capital
- Works with brands including Zoopla, Zopa, and Payoneer
- Founded by former IG Group executives Mike Logue and Andy Francos
◆ Backing funds on Raise
- SFC Capitalseed
◆ Funding rounds
◆ Explore the market
◆ FAQ
What does Obsero do?
AI search startup that helps brands track their presence within AI-generated search results.
Where is Obsero based?
Obsero is based in London, United Kingdom, founded in 2025.
How much has Obsero raised?
Obsero has raised $1.2M in tracked funding and is currently at the seed stage.
Who has invested in Obsero?
Investors in Obsero include SFC Capital, Professional investors, Angel investors and Existing Obsero customers.