Asaya

Bengaluru, India

series-a$10.6M raisedFreshly fundedBeauty TechE-commerceRetail Tech

◆ Total Raised

$10.6M

◆ Stage

series-a

◆ Location

Bengaluru, India

◆ Founded

2023

◆ Team size

11-50

◆ Links

Website ↗LinkedIn ↗

◆ About Asaya

Skincare startup that creates skincare products for Indian consumers, expanding through q-commerce and offline retail channels.

◆ What sets it apart

It specializes in science-driven skincare formulated specifically for Indian and melanin-rich skin, with distribution across both digital and offline channels.

◆ Sectors

Beauty TechE-commerceRetail Tech

◆ Business

Modeltransactional

CustomerIndian consumers seeking skincare solutions for pigmentation, hyperpigmentation, and melanin-rich skin

◆ Notable

Raised Rs 12 crore in seed funding in 2024
Raised Rs 28 crore in a pre-Series A round in 2025
Expanded distribution across ecommerce, quick commerce, and offline retail channels

◆ Backing funds on Raise

Deterrence Fundseries-a

◆ Funding rounds

series-a$10.6M

24 Aug 2026

Led by RPSG Capital, OTP Ventures, Huddle Ventures, Hyperscale Ventures, 72 Ventures

Source ↗

◆ Explore the market

Beauty Tech E-commerce Retail Tech Series A India

◆ FAQ

What does Asaya do?

Skincare startup that creates skincare products for Indian consumers, expanding through q-commerce and offline retail channels.

Where is Asaya based?

Asaya is based in Bengaluru, India, founded in 2023.

How much has Asaya raised?

Asaya has raised $10.6M in tracked funding and is currently at the series-a stage.

Who has invested in Asaya?

Investors in Asaya include RPSG Capital, OTP Ventures, Huddle Ventures, Eternal Capital, Hyperscale Ventures and 72 Ventures.