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Feisty

London, United Kingdom

seedFoodtechCPG & BeveragesLongevity & Wellness

Stage

seed

Location

London, United Kingdom

Founded

2024

Team size

1-10

Links

About Feisty

London-based functional beverage startup selling plant-powered protein soda with 10g of plant protein per can.

What sets it apart

A clear, plant-powered protein soda that delivers 10g of complete plant protein per can with a soda taste and culture-led branding.

Sectors

FoodtechCPG & BeveragesLongevity & Wellness

Business

Modeltransactional

CustomerWellness-minded soda drinkers and consumers seeking a protein-enriched, lower-sugar alternative to conventional soft drinks and gym-focused protein beverages

Notable

  • Raised first external capital in a seed round led by BTomorrow Ventures on 2026-09-08
  • Secured retail listings with Selfridges, Whole Foods Market UK, Harrods, Soho House, and Zapp
  • Built around a patent-pending clear formula and viral organic growth

Funding rounds

8 Sept 2026

Led by BTomorrow Ventures

Source ↗

Explore the market

FAQ

What does Feisty do?

London-based functional beverage startup selling plant-powered protein soda with 10g of plant protein per can.

Where is Feisty based?

Feisty is based in London, United Kingdom, founded in 2024.

Who has invested in Feisty?

Investors in Feisty include BTomorrow Ventures and strategic angel investors.