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Petra Labs

New York City, United States

seed$5.2M raisedFreshly fundedmartechSaaSenterprise software

Total Raised

$5.2M

Stage

seed

Location

New York City, United States

Founded

2025

Team size

11-50

Links

About Petra Labs

New York-based startup providing end-to-end answer engine optimization (AEO) solutions for enterprise brands.

What sets it apart

Petra pairs an AEO software platform with an embedded expert team and custom last-mile attribution models that tie AI search directly to business outcomes.

Sectors

martechSaaSenterprise softwareAI

Business

ModelSaaS

CustomerEnterprise brands and in-house growth/marketing teams

Notable

  • Raised a $5.2M seed round led by Work-Bench with participation from Afore Capital and Pathlight
  • Described as the first AEO partner to build custom last-mile attribution models for each client

Funding rounds

seed$5.2M

22 Jul 2026

Led by Work-Bench

With Afore, Pathlight

Source ↗

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FAQ

What does Petra Labs do?

New York-based startup providing end-to-end answer engine optimization (AEO) solutions for enterprise brands.

Where is Petra Labs based?

Petra Labs is based in New York City, United States, founded in 2025.

How much has Petra Labs raised?

Petra Labs has raised $5.2M in tracked funding and is currently at the seed stage.

Who has invested in Petra Labs?

Investors in Petra Labs include Work-Bench, Afore Capital and Pathlight.