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Lucra

New York, United States

GamingMartechSports Tech

◆ Location

New York, United States

◆ Founded

2019

◆ Team size

11-50

◆ Links

Website ↗

◆ About Lucra

White-label platform turning friendly competitions into loyalty programs for brands like golf courses, arcades, and pickleball clubs.

◆ What sets it apart

Lucra provides a turnkey white-label SDK that embeds social, peer-to-peer competition directly into a partner’s existing customer experience.

◆ Sectors

GamingMartechSports TechEnterprise Software

◆ Business

ModelSaaS

CustomerConsumer brands and venue operators that want to add gamified competitions and loyalty mechanics to their platforms

◆ Notable

  • Raised a $10M Series A in 2022
  • Raised a $20M Series B in 2026
  • Reports 50k active customers and about $15M in handle
  • Works with customers including Five Iron Golf, Chess Kings, and Dave & Buster’s

◆ Explore the market

GamingMartechSports TechEnterprise SoftwareUnited States

◆ FAQ

What does Lucra do?

White-label platform turning friendly competitions into loyalty programs for brands like golf courses, arcades, and pickleball clubs.

Where is Lucra based?

Lucra is based in New York, United States, founded in 2019.

Who has invested in Lucra?

Investors in Lucra include ARK Invest, Raptor Group, SeventySix Capital, Victress Capital, Alumni Ventures, Astralis Capital, Harlo Equity Partners and Simplex Ventures.