Explore: Gaming · Sports Tech · Enterprise Software · United States
Lucra
🇺🇸 New York, United States · Founded 2019 · 11-50 employees
White-label platform turning friendly competitions into loyalty programs for brands like golf courses, arcades, and pickleball clubs. Lucra is a gaming, loyalty and eSports startup based in New York, United States, founded 2019, with $20M raised to date.
Lucra is tracked live on Scout, Fusion42's database of newly funded startups — its profile updates as new rounds, backers and Wire analysis land.
Total raised
$20M
Business model
SaaS
Key differentiator
Lucra provides a turnkey white-label SDK that embeds social, peer-to-peer competition directly into a partner’s existing customer experience.
Target customer
Consumer brands and venue operators that want to add gamified competitions and loyalty mechanics to their platforms
Sectors
Key investors
ARK Invest, Raptor Group, SeventySix Capital, Victress Capital, Alumni Ventures, Astralis Capital, Harlo Equity Partners, Simplex Ventures, WTI
Notable achievements
- Raised a $10M Series A in 2022
- Raised a $20M Series B in 2026
- Reports 50k active customers and about $15M in handle
- Works with customers including Five Iron Golf, Chess Kings, and Dave & Buster’s
Frequently asked questions
- What does Lucra do?
- White-label platform turning friendly competitions into loyalty programs for brands like golf courses, arcades, and pickleball clubs.
- Where is Lucra based?
- Lucra is based in New York, United States, founded in 2019.
- How much has Lucra raised?
- Lucra has raised $20M in tracked funding.
- Who has invested in Lucra?
- Investors in Lucra include ARK Invest, Raptor Group, SeventySix Capital, Victress Capital, Alumni Ventures, Astralis Capital, Harlo Equity Partners and Simplex Ventures.