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Cue

Cape Town, South Africa

series-a$5M raisedEnterprise SoftwareCustomer Service SoftwareCommunication Software

Total Raised

$5M

Stage

series-a

Location

Cape Town, South Africa

Founded

2015

Team size

11-50

Links

About Cue

AI-powered customer service software that handles customer conversations and queries across messaging platforms.

What sets it apart

Cue consolidates live chat, chatbots, and broadcast messaging into a single AI-powered interface, enabling real-time engagement across WhatsApp, Messenger, and web channels while automating responses to frequently asked questions.

Sectors

Enterprise SoftwareCustomer Service SoftwareCommunication Software

Business

ModelSaaS

CustomerBusinesses needing omnichannel customer support, especially those using WhatsApp Business and social media for customer communication

Notable

  • Raised $2M total across 2 funding rounds including a $1.5M Seed round in February 2024
  • Rebranded from Apex to Cue in 2024
  • Operates with approximately 40-62 employees serving global customers

Funding rounds

15 Jul 2026

Led by Knife Capital, FAM Investments

Source ↗

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FAQ

What does Cue do?

AI-powered customer service software that handles customer conversations and queries across messaging platforms.

Where is Cue based?

Cue is based in Cape Town, South Africa, founded in 2015.

How much has Cue raised?

Cue has raised $5M in tracked funding and is currently at the series-a stage.

Who has invested in Cue?

Investors in Cue include Seed investors (names not publicly disclosed in search results).