← Back

Cue

Cape Town, South Africa

series-a$5M raisedEnterprise SoftwareCustomer Service SoftwareCommunication Software

◆ Total Raised

$5M

◆ Stage

series-a

◆ Location

Cape Town, South Africa

◆ Founded

2015

◆ Team size

11-50

◆ Links

◆ About Cue

AI-powered customer service software that handles customer conversations and queries across messaging platforms.

◆ What sets it apart

Cue consolidates live chat, chatbots, and broadcast messaging into a single AI-powered interface, enabling real-time engagement across WhatsApp, Messenger, and web channels while automating responses to frequently asked questions.

◆ Sectors

Enterprise SoftwareCustomer Service SoftwareCommunication Software

◆ Business

ModelSaaS

CustomerBusinesses needing omnichannel customer support, especially those using WhatsApp Business and social media for customer communication

◆ Notable

  • Raised $2M total across 2 funding rounds including a $1.5M Seed round in February 2024
  • Rebranded from Apex to Cue in 2024
  • Operates with approximately 40-62 employees serving global customers

◆ Funding rounds

15 Jul 2026

Led by Knife Capital, FAM Investments

Source ↗

◆ Explore the market

◆ FAQ

What does Cue do?

AI-powered customer service software that handles customer conversations and queries across messaging platforms.

Where is Cue based?

Cue is based in Cape Town, South Africa, founded in 2015.

How much has Cue raised?

Cue has raised $5M in tracked funding and is currently at the series-a stage.

Who has invested in Cue?

Investors in Cue include Seed investors (names not publicly disclosed in search results).