Strella
Seattle, United States
◆ Total Raised
$4.3M
◆ Stage
series-a
◆ Location
Seattle, United States
◆ Founded
2019
◆ Team size
11-50
◆ Links
◆ About Strella
Seattle-based agricultural technology company using IoT sensors and machine vision to monitor fruit ripeness and quality throughout the fresh produce supply chain.
◆ What sets it apart
Its proprietary biosensors measure ethylene and other environmental conditions in real time, while software and machine-learning models convert the data into dynamic shelf-life predictions and actionable ripening recommendations.[3][8]
◆ Sectors
◆ Business
Modelhardware
CustomerFruit growers, packing companies, shippers, distributors, ripening operators, grocery retailers, and other fresh-produce supply-chain businesses
◆ Notable
- Raised $4.25 million in a Series A extension led by SilverBlue, bringing total investment to $26.25 million.[1][3]
- Serves customers in 26 countries with a 19-person team.[2]
- Its technology has monitored more than 2 billion apples and pears.[7]
- Expanded beyond apples and pears into bananas, citrus, and avocados.[2][7]
◆ Backing funds on Raise
- FoodSparksseries-a
◆ Funding rounds
◆ Explore the market
◆ FAQ
What does Strella do?
Seattle-based agricultural technology company using IoT sensors and machine vision to monitor fruit ripeness and quality throughout the fresh produce supply chain.
Where is Strella based?
Strella is based in Seattle, United States, founded in 2019.
How much has Strella raised?
Strella has raised $4.3M in tracked funding and is currently at the series-a stage.
Who has invested in Strella?
Investors in Strella include SilverBlue, LeVert Ventures, Beta Milouot and PeakBridge.