So/Facet

Mumbai, India

seed$1.2M raisedFreshly fundedFashion TechRetail Techjewellery

◆ Total Raised

$1.2M

◆ Stage

seed

◆ Location

Mumbai, India

◆ Founded

2026

◆ Team size

1-10

◆ Links

Website ↗

◆ About So/Facet

Mumbai-based developer of a lab-grown diamond jewellery brand with independently IGI-certified diamonds.

◆ What sets it apart

So/Facet combines unconventional, contemporary designs with IGI-certified lab-grown diamonds and frames jewellery as a form of individual identity rather than occasion-based gifting.[3][4]

◆ Sectors

Fashion TechRetail Techjewellerylab-grown diamondsdirect-to-consumer

◆ Business

Modeltransactional

CustomerConsumers seeking contemporary, expressive lab-grown diamond jewellery for everyday wear and personal milestones.

◆ Notable

Raised ₹10 crore in seed funding led by Sauce.[3][4]
Developed six in-house launch collections featuring unconventional diamond cuts and contemporary designs.[3]
Planned an omnichannel rollout including online sales and more than 30 premium stores within three years.[3]

◆ Funding rounds

seed$1.2M

23 Oct 2026

Led by Sauce

With Sangeet Agrawal, Navin Parwal, Chona Family Office, Kedar Lele, Devaiah Bopanna

Source ↗

◆ Explore the market

Fashion Tech Retail Tech Seed India

◆ FAQ

What does So/Facet do?

Mumbai-based developer of a lab-grown diamond jewellery brand with independently IGI-certified diamonds.

Where is So/Facet based?

So/Facet is based in Mumbai, India, founded in 2026.

How much has So/Facet raised?

So/Facet has raised $1.2M in tracked funding and is currently at the seed stage.

Who has invested in So/Facet?

Investors in So/Facet include Sauce and Chona Family Office.