Marmalade
New Delhi, India
◆ Total Raised
$0.6M
◆ Stage
seed
◆ Location
New Delhi, India
◆ Founded
2025
◆ Team size
1-10
◆ Links
◆ About Marmalade
A craft whiskey startup behind the Brightside whiskey brand, focused on expanding distribution and brand operations.
◆ What sets it apart
Builds a contemporary craft whiskey brand, Brightside, with a smoother, botanicals-led profile and distribution-led growth in a traditionally conservative category.
◆ Sectors
◆ Business
Modeltransactional
CustomerLegal-drinking-age whiskey consumers, especially younger consumers seeking a more approachable craft whiskey
◆ Notable
- Raised Rs 6 crore in seed funding from angel investors
- Launched Brightside Craft Whiskey in 2026
- Reached a Rs 5 crore annualised revenue run rate
- Expanded initial distribution in Pune with plans for Mumbai and Maharashtra
◆ Funding rounds
◆ Explore the market
◆ FAQ
What does Marmalade do?
A craft whiskey startup behind the Brightside whiskey brand, focused on expanding distribution and brand operations.
Where is Marmalade based?
Marmalade is based in New Delhi, India, founded in 2025.
How much has Marmalade raised?
Marmalade has raised $0.6M in tracked funding and is currently at the seed stage.
Who has invested in Marmalade?
Investors in Marmalade include Ashok Chokalingam, Robert Sellares, Ishank Gupta, Malt Society Arabia founders, Srikanth Iyer and Tanuj Choudhry.