Half Magic Beauty
New York, United States
◆ About Half Magic Beauty
Color cosmetics brand founded by Emmy Award-winning makeup artist Donni Davy, known for makeup looks created for HBO's 'Euphoria'.
◆ What sets it apart
Transforms the signature Euphoria aesthetic into an accessible color cosmetics line designed to help wearers recreate bold, high-impact looks.
◆ Sectors
◆ Business
Modeltransactional
CustomerConsumers seeking expressive, colorful makeup inspired by Euphoria-style looks
◆ Notable
- Launched in 2022 as a beauty brand from Donni Davy and A24
- Raised a Series A round led by Point King Capital on 2026-09-18
- Expanded into major retail partnerships including Ulta, Sephora U.K., and Mecca
◆ Funding rounds
◆ Explore the market
◆ FAQ
What does Half Magic Beauty do?
Color cosmetics brand founded by Emmy Award-winning makeup artist Donni Davy, known for makeup looks created for HBO's 'Euphoria'.
Where is Half Magic Beauty based?
Half Magic Beauty is based in New York, United States, founded in 2022.
Who has invested in Half Magic Beauty?
Investors in Half Magic Beauty include Point King Capital, A24, Access Industries and ACG.